Because numerous studies and experiments concerning the Proteus Effect have been published since 2007, we herein provide a literature review and evaluate the theoretical framework. The Proteus Effect: How Avatars Influence Their Users’ Self-perception and BehaviourĪ chapter in Augmented Reality and Virtual Reality, 2021, pp 109-122 from SpringerĪbstract The Proteus Effect, introduced by Yee and Bailenson (2007), suggests that users of a virtual environment adapt their behaviour to the characteristics of their respective avatars.
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